Luke Writes Words
Luke Westrick | Copy & Funnel Strategist | luke@lukewriteswords.com | (208) 559-2363
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People don't buy products. They buy the feeling that someone understands their problem better than they do. Here's what that looks like across three different industries.
Taking on Type 1
Taking on Type 1
A B2C consumer health funnel built on 10 years of trial and error -- written by someone who actually lived it
Emotional storytelling that meets a scared, overwhelmed buyer exactly where they are
10-day nurture sequence -- trust built before a single offer is made
Free guide entry point --> micro-commitment strategy --> paid course close
Decentralized Water Systems ROI
Decentralized Water Systems ROI
A B2B lead funnel that turns skeptical facility managers into booked consultations using their own cost data and EPA deadlines -- making the cost of waiting impossible to ignore
ROI calculator lead magnet that qualifies prospects before email one
Dense technical subject matter translated into copy that makes a complex decision obvious -- across a 5-day email sequence
Consultative close -- no hard sell, just undeniable numbers
Private Jet Charter
Private Jet Charter
A high-ticket qualifier funnel that builds enough trust to close a $10,000 + decision in under 48 hours -- with a complete stranger
Quiz-based qualifier warming the buyer before a single sales word is read
Price-anchoring and cost reframing -- turning a premium price into a no-brainer
Industry positioning that separates a broker from competitors through honesty rather than comparison
The Man Behind The Words
The Man Behind The Words
I'm a copywriter based in Boise, Idaho. I don't have an agency background or a roster of Fortune 500 clients yet. What I have is three fully built sales funnels -- each one targeting a completely different audience, a different price point, and a different emotional driver -- all written from scratch, on my own.
Three industries. Three completely different problems. Three different structural approaches. That range is intentional -- I wanted to prove that the skill isn't industry specific. Good copy works because it understands the reader, not because it knows the jargon.
One thing worth being upfront about -- these are spec funnels, built to demonstrate range and capability, not live client work. The copy, strategy and structure are fully original and complete. You'll notice the funnels are presented as Google Docs rather than live funnels -- that's also intentional. My focus is entirely on the words and thinking behind them, not the visual execution. Everything that matters -- the words -- holds up.
I'm 23, I've lived with Type 1 Diabetes since 2015, and that's not a coincidence. The T1D funnel isn't a research project -- its 10 years of personal experience turned into copy. That's what I bring to each and every project regardless of industry: genuine understanding of the reader before a single word is written.
If there's a gap between what your copy says and what it should be doing -- that's exactly where I come in. Reach out anytime -- hit any contact button or email me directly at luke@lukewriteswords.com
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